From poring over every “best gifts” guide on the internet to even tapping ChatGPT for ideas, there’s no shortage of help when it comes to picking presents for everyone on your list. But truly exceptional gift-giving is an art form — and, it turns out, a science.
Amy Robach and T.J. Holmes pride themselves on being top-notch gift-givers, known for presents that are both sentimental and surprising. And whether they’re shopping for each other, their daughters or friends and family, there’s a lot of joy in Christmas gifting for the pair. But does anyone ever really know for sure if their gift was well-received? Short of putting your loved ones through a polygraph, maybe not, but Amy and T.J. did put their strategies to the test in conversation with Julian Givi , a University of West Virginia professor who researches the science of giving and receiving gifts. Whether shopping for their daughters or looking for the perfect way to delight one another, Amy and T.J. ask Givi: Are we doing this right?
