Hershey’s just launched its own Dubai-inspired chocolate bar, and it’s causing a major stir, with only 10,000 released to stores in select areas. As one of the lucky few who received one, I had to find out if it lives up to the hype.
As far as food trends go, Dubai chocolate proved it has staying power. The pistachio and crispy kadayif treat, which initially went viral on TikTok in 2023 with Fix Dessert Chocolatier’s original “Can’t Get Knafeh of It” stuffed bar, has inspired endless dupes, as well as treats like Shake Shack’s Dubai milkshake and Oat Haus’s granola butter . Typically these chocolate bars are priced higher than average (I’ve seen Dubai chocolate bars for $35 in stores), suggesting all things Dubai chocolate are a luxury item.
The Hershey’s bar, however, is giving customers a taste without the premium price tag, costing $8.99. The catch? Hershey’s is selling only 10,000 of these bars in a limited capacity. The bars, which went on sale Dec. 4, are sold in person at Hershey’s Chocolate World in New York City’s Times Square, as well as online on GoPuff in New York City, Philadelphia and Chicago, while supplies last.
